Copper CRM
Google Workspace-native CRM with AI automation built for relationship-driven sales
From $9/mo
What is Copper CRM?
Copper CRM was built with one specific buyer in mind: teams that run their business in Google Workspace. Founded in 2013 (originally as ProsperWorks), Copper is the only CRM recommended by Google and is designed to sit inside Gmail as a sidebar, syncing contacts, emails, and meetings automatically without any manual logging. If your team's complaint about other CRMs is that nobody fills in the data, Copper solves that at the source.
The AI and automation features work in the background to keep your pipeline clean. Copper's AI auto-enriches new contacts with company data, job titles, and LinkedIn profiles. It suggests follow-ups based on deal stage and last activity, and flags stale opportunities before they fall through the cracks. The automation builder handles repetitive tasks like status updates, email sequences, and task assignments without code.
Copper is not a full marketing automation platform. If you need campaign management, complex multi-step nurture sequences, or advanced reporting, you will hit limits. But for agencies, consultants, and service businesses that sell through relationships and manage projects alongside their pipeline, Copper's project management integration is a genuine differentiator that most CRMs lack entirely.
Key Features
- Native Gmail and Google Workspace sidebar integration
- AI contact auto-enrichment (company, role, LinkedIn)
- Automatic email and meeting logging from Google
- AI-suggested follow-ups based on deal activity
- Pipeline automation with drag-and-drop visual builder
- Project management linked to contacts and deals
- Relationship scoring and engagement tracking
- Google Calendar event sync with CRM records
- Email templates and sequences inside Gmail
- Zapier and native integrations with 70+ tools
Pros & Cons
Pros
- Best-in-class Google Workspace integration with virtually zero manual data entry
- Recommended by Google; works directly inside Gmail sidebar
- Project management built-in alongside pipeline — rare in CRM tools
- Fast setup; most teams are live within hours not weeks
Cons
- No free plan; 14-day trial only
- Limited marketing automation compared to HubSpot or ActiveCampaign
- Not ideal for non-Google Workspace teams — core value is lost without Gmail
- Reporting is basic relative to Salesforce or HubSpot
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Starter | $9/user/mo | Core CRM, Gmail integration, basic automation |
| Basic | $23/user/mo | Email open tracking, bulk email, web visitor tracking |
| Professional | $59/user/mo | Full automation, reporting, project management |
| Business | $99/user/mo | Priority support, goal tracking, custom dashboards |