Wrike

What is Wrike?

Wrike was founded in 2006 and acquired by Citrix in 2019 for $2.25 billion, then acquired again by Vista Equity Partners in 2021. Today it serves over 20,000 organizations including major enterprises in professional services, marketing agencies, and technology companies. While Monday.com and Asana compete loudly in the SMB market, Wrike has quietly become the project management standard for many Fortune 500 marketing operations and agency project management teams.

Wrike's AI — called Work Intelligence — is focused on the enterprise pain points of large project portfolios: identifying at-risk projects before they fail, predicting resource bottlenecks, and automating repetitive scheduling tasks. AI risk prediction analyzes project patterns and flags initiatives showing early warning signs of delay. Effort estimation uses historical data to predict how long similar tasks will take, which improves scheduling accuracy over time. Smart replies draft task comments and status updates, reducing the administrative burden on project managers.

Wrike's free plan is limited (5 users, basic features) but functional for small teams evaluating the platform. The Team plan at $9.80/user/mo unlocks unlimited projects and better views. Business at $24.80/user/mo adds time tracking, reporting, and more AI features. The Business Premium and Enterprise tiers, which include the most powerful AI and compliance features, are where Wrike's enterprise positioning is clearest. If you are managing a team of 10, Asana or ClickUp are probably better fits. If you are managing 100+ people across 50+ concurrent projects, Wrike's program management depth becomes a genuine differentiator.