Domo
Cloud BI platform with AI-powered data apps, low-code workflows, and real-time dashboards
From $5000/mo
What is Domo?
Domo was founded in 2010 by Josh James, who previously founded Omniture (acquired by Adobe for $1.8 billion). James built Domo with a specific frustration in mind: CEOs and executives who wanted data-driven decisions had to wait days for analysts to pull reports rather than having real-time visibility themselves. Domo was designed to put live business dashboards in the hands of executives and non-technical users directly. The company went public in 2018.
The AI features in Domo center around its AI and Data Products Cloud — a framework for building and deploying data applications with AI embedded. Domo.AI lets business users interact with their data using natural language, getting answers to questions like 'why did sales drop in the Southeast region last quarter' without writing a query. AutoML tools let analysts build predictive models from Domo data without deep machine learning expertise. The AI Servicer routes data questions to the right models and data sources automatically, acting as an intelligent query router across complex data stacks.
Domo's pricing is not public and typically costs more than Tableau or Power BI equivalents at similar seat counts — estimates suggest $5,000-10,000+/month for meaningful deployments. Where Domo commands premium pricing is in its combination of data connectivity (1,000+ connectors), data preparation, visualization, collaboration, and now AI in a single platform. For executives and operations teams that need to see real-time business performance without waiting for analysts, Domo's value proposition is strong despite the premium price.
Key Features
- Domo.AI natural language queries across business data
- AutoML for no-code predictive model creation
- AI Servicer for intelligent query routing
- 1,000+ pre-built data connectors (APIs, databases, files)
- Real-time data pipelines with Magic ETL
- Executive and operational dashboards with drill-down
- Buzz collaboration tool for data discussions in context
- App Studio for building custom data applications
- Mobile app with real-time alerts and KPI monitoring
- Domo Everywhere for embedded analytics in customer products
Pros & Cons
Pros
- Fastest time to real-time executive dashboards across the market
- 1,000+ pre-built connectors cover virtually every data source without custom engineering
- AI natural language queries are accessible to executive users without technical training
- Collaboration features keep data discussions in context of the data itself
Cons
- Premium pricing — typically more expensive than Tableau or Power BI
- Pricing not public; requires sales engagement for any quote
- Can feel over-complex for teams with straightforward BI needs
- Data transformation capabilities, while improving, lag dedicated ETL tools
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Standard | Custom (est. $5,000+/mo) | Core BI, dashboards, standard connectors |
| Professional | Custom | AI features, app building, Domo Everywhere embedding |
| Enterprise | Custom | Unlimited everything, dedicated support, SLA, security features |