Asana vs HubSpot — Head-to-Head Comparison
Quick verdict: Asana edges ahead
Feature Comparison
| Feature | Asana | HubSpot |
|---|---|---|
| AI status updates drafted automatically from task progress | ✓ | — |
| AI risk identification and early warning alerts | ✓ | — |
| AI workflow builder (create automations in plain English) | ✓ | — |
| Goal tracking linked to projects and tasks | ✓ | — |
| Timeline (Gantt chart) view with dependency management | ✓ | — |
| Portfolio view for program-level oversight | ✓ | — |
| Workload management for capacity planning | ✓ | — |
| Custom rules and automation triggers | ✓ | — |
| Reporting with custom charts and dashboards | ✓ | — |
| 250+ integrations including Slack, Zoom, Google Workspace, and Salesforce | ✓ | — |
| AI-powered deal health scoring and forecasting | — | ✓ |
| AI email and content assistant across all hubs | — | ✓ |
| Contact and company deduplication with AI matching | — | ✓ |
| Visual deal pipeline with automation | — | ✓ |
| Marketing email, landing pages, and forms | — | ✓ |
| Live chat and AI chatbot builder | — | ✓ |
| Helpdesk ticketing and customer portal | — | ✓ |
| Reporting dashboards with custom metrics | — | ✓ |
| Native integration with Gmail, Outlook, Slack, and 1,000+ apps | — | ✓ |
| Free CRM tier with unlimited users and contacts | — | ✓ |
Pricing Comparison
| Plan | Asana | HubSpot |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
Which Should You Choose?
Choose Asana if...
AI-powered project management with workflow automation and smart status updates
Visit AsanaChoose HubSpot if...
All-in-one AI CRM platform for marketing, sales, and customer service
Visit HubSpot