ActiveCampaign vs ClickUp — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead with a 4.5/5 rating vs 4.4/5.
Feature Comparison
| Feature | ActiveCampaign | ClickUp |
|---|---|---|
| AI Predictive Sending (per-contact optimal send time) | ✓ | — |
| AI Predictive Content (dynamic content per subscriber) | ✓ | — |
| Win Probability AI for CRM deal scoring | ✓ | — |
| Visual automation builder with conditional branching | ✓ | — |
| Lead scoring based on behavior and engagement | ✓ | — |
| CRM with pipeline management and deal tracking | ✓ | — |
| Email A/B and multivariate testing | ✓ | — |
| SMS and site messaging channels | ✓ | — |
| Deep e-commerce integrations (Shopify, WooCommerce, BigCommerce) | ✓ | — |
| 900+ integrations via native connectors and Zapier | ✓ | — |
| ClickUp AI for task, doc, and automation generation | — | ✓ |
| AI meeting summaries and action item extraction | — | ✓ |
| AI-powered project status reporting | — | ✓ |
| Docs with AI writing assistance (integrated with tasks) | — | ✓ |
| Universal search across all ClickUp data | — | ✓ |
| Custom views: list, board, Gantt, calendar, timeline, workload | — | ✓ |
| Goals with progress tracking linked to tasks | — | ✓ |
| Whiteboards for visual collaboration | — | ✓ |
| Built-in chat inside ClickUp | — | ✓ |
| 1,000+ integrations including Slack, GitHub, Figma, and Google Drive | — | ✓ |
Pricing Comparison
| Plan | ActiveCampaign | ClickUp |
|---|---|---|
| Starting price | $15/mo | Free |
| Free plan | No | Yes |
| Pricing model | Subscription | Freemium |
Which Should You Choose?
Choose ActiveCampaign if...
AI-powered marketing automation and CRM for predictive sending and behavioral targeting
Visit ActiveCampaignChoose ClickUp if...
All-in-one project management with ClickUp AI for docs, tasks, and reporting
Visit ClickUpFrequently Asked Questions
- Is ActiveCampaign or ClickUp cheaper?
- ActiveCampaign starts at $15/mo and ClickUp starts at $0/mo. ClickUp has the lower starting price, though actual cost depends on team size and the features you need.
- Does ActiveCampaign or ClickUp have a free plan?
- ClickUp offers a free plan; ActiveCampaign does not.
- Which is rated higher, ActiveCampaign or ClickUp?
- ActiveCampaign has a user rating of 4.5/5 and ClickUp has a rating of 4.4/5, based on aggregated review data.
- Which should I choose, ActiveCampaign or ClickUp?
- ActiveCampaign is best for Marketing teams and solopreneurs who want sophisticated behavioral automation and AI-powered personalization without enterprise-level pricing. ClickUp is best for Teams that want to consolidate multiple work tools — docs, tasks, goals, chat, and whiteboards — into one platform with AI across all of them. The right choice depends on your company size, budget, and feature priorities.